Last month we had a lovely Blog about “Why Stroopwafels”. In that blog we also promised you we’d come back to the How and What of Stroopwafels.
But before you read on…. It’s essential that you’ve read the blog “Why Stroopwafels”. Why? Well, it contains the things that will help you understand the HOW and WHAT even better.
Normally every person or company knows WHAT they do. Somewhat fewer companies and people also know HOW they do it. These are often called USPs, for example. But we all need to understand very well WHY we do something! So read the why first and then this blog :).
How
How is really the question of How we can turn the Why into reality.
So HOW does Amsterdam! Good Cookies want to put that SMILE on the faces of customers and consumers? How do you make people happy? How do you bring that little piece of happiness to people? And not only to customers, but certainly also to the people and ambassadors who work for Amsterdam! Good Cookies. How do you keep these people happy, and How do you create a smile and a good feeling for them time and again?
To answer that How as well as possible, at Amsterdam! Good Cookies we have drawn up Core Values which must be reflected throughout the company!
Amsterdam! Good Cookies calls them the 4 P’s. We can already hear the marketing people shouting: isn’t that the ancient Marketing Mix? YES, it certainly is, but for us they are also our Core Values.
You can see which 4 P’s these are below:
- PLEASURE
- PASSION
- PERSISTENCE
- PERFORMANCE
Pleasure and passion
Everything we do must radiate PLEASURE AND PASSION. When we call customers, when we do catering for companies, when we give presentations and workshops, etc. etc.
Remember? We Make People Smile!
Pleasure and Passion are the BIG sources of motivation for Amsterdam! Good Cookies. You see it especially in children, because PLEASURE AND PASSION play an essential role in learning and in developing beautiful things. This must always be the approach in everything we do!
Persistence and performance
Does that always work, though? Always having Pleasure and Passion? Always is impossible. But if, in addition to that PLEASURE and PASSION, you also have perseverance, or PERSISTENCE, you will eventually PERFORM. We at Amsterdam! Good Cookies are convinced of that. And we also BELIEVE that everyone who wants this and works with us or comes into contact with us will take this along.
In summary
WHY DO WE DO IT: We Make People Smile!, we believe that everyone in the world deserves a piece of Dutch Happiness that creates a smile and a good feeling. Check out the blog “Why Stroopwafels” for all the info!
HOW DO WE DO IT: With core values: Pleasure, Passion, Persistence and Performance
WHAT EXACTLY DO WE DO: Giving everyone a good feeling.
We hope this has given you better insight into Why we at Amsterdam! Good Cookies do things, and why we sometimes do them differently from others. Hopefully you now understand a bit better WHY we do this.
That was our Blog for this month about the How and What of Stroopwafels. A new one next month.
If you have any questions after reading this Blog, don’t hesitate to email us via this LINK
Happy Day!
Kevin
Founder Amsterdam! Good Cookies
We Make People Smile!
As promised, the How and What after the Why of Stroopwafels is a Blog and product of Amsterdam! Good Cookies. Written by owner Kevin Mooibroek.
